Refresh an at risk retail brand.
People love Auntie Anne's Pretzels but because of there locations in dying malls, visits are low.
I N S I G H T
There’s hidden craft in every pretzel.
O P P O R T U N I T Y
Voice your obsession with pretzels to attract a new consumer base.
S T R A T E G Y
Unleash the craft potential hidden inside Auntie Anne's.
P O S I T I O N I N G
An experience that premium pretzels deserve; With personality and disruptive innovation that helps Auntie Anne’s own the realm of oven baked pretzels.
STORE MOCKUP AND LAYOUT
IN STORE BRANDING //
** Are you hungry yet?
OOH for Launch: Smell Truck and Store Announcement
Serving all the yummy smells but no food.