Brand Strategist
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Copy of Auntie Anne's Pretzels: New Store Concept

 
Woahhh, we should order a giant inflatable pretzel for the presentation.
— we did
 

ROLE

The Sauce: 

ASK

Refresh an at risk retail brand. 


Brand Problem

People love Auntie Anne's Pretzels but because of there locations in dying malls, visits are low.  

I N S I G H T

There’s hidden craft in every pretzel.

O P P O R T U N I T Y

 Voice your obsession with pretzels to attract a new consumer base.


S T R A T E G Y

Unleash the craft potential hidden inside Auntie Anne's.

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P O S I T I O N I N G

 An experience that premium pretzels deserve; With personality and disruptive innovation that helps Auntie Anne’s own the realm of oven baked pretzels.


 

MANIFESTO

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BRANDING

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STORE MOCKUP AND LAYOUT

IN STORE BRANDING //

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** Are you hungry yet?

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OOH for Launch: Smell Truck and Store Announcement

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Serving all the yummy smells but no food. 

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The Squad: