Copy of BBH GFBM Strategy Competition


48 Hours

1 Brief

12 Teams

1 Winning Team

I had the of honor of being part of the winning team. L-R:BackRow: Sarah Watson (Global CSO and Chairman, BBH),Judges  Alexander Hauerslev Jensen (Be My Eyes), Steve William (Maxus), Suzanne Powers (McCann Worldwide),  Abi Posner (Google), Tom Morton (R/GA).

Client: Be My Eyes is a free mobile app designed to bring sight to the blind and visually impaired. With the press of a button, the app establishes a live video connection between blind and visually impaired users and every day sighted volunteers lending their eyes.

A S K //

 Increase U.S user numbers x5 in 6 months

My Role


W H A T  I  L E A R N E D //

Losing sight emotional phases

There 7 emotional phases of adjusting to vision loss;  Trauma, (2)Shock and Denial, (3) Mourning and Withdrawal, (4) Succumbing and Depression, (5) Reassessment and Reaffirmation, (6) Coping and Mobilization, (7)  Self-Acceptance and Self-Esteem.

 Barrier to ask for help

Those who are blind/ visual impaired for some time do not have a problem asking for help. They have their own pattern and routine and if they need help simply ask for it, therefore do not see a much of a need for the app. 

“At a certain point, you lose enough vision that simple adaptations don’t cut it anymore and you need to change your life.”

-Cristina Hartmann


O P P O R T U N I T Y //

75,000 people in the U.S. go blind each year, that number compounding over time. Talk to them during latter phases;  coping, mobilization, and acceptance. This is when they are open to listening and trying new things to help them adjust. 



I N S I G H T //


Position Be My Eyes as a normal tool in the in the process of lost of sight to the newly blind/ visually impaired.  Helping to make the new normal not seem so unfamiliar. 


S T R A T E G Y //

Take back everyday moments.


C O N C E P T //

Engage the blind/ visual impaired in ways only they can experience.