1 Winning Team
I had the of honor of being part of the winning team. L-R:BackRow Judges: Sarah Watson (Global CSO and Chairman, BBH), Alexander Hauerslev Jensen (Be My Eyes), Steve William (Maxus), Suzanne Powers (McCann Worldwide), Abi Posner (Google), Tom Morton (R/GA). FrontRow Team: Me, Christina Yi, Jordon DeSantis, Alexandra Naidonova, Zach Gelfand
Client: Be My Eyes is a free mobile app designed to bring sight to the blind and visually impaired. With the press of a button, the app establishes a live video connection between blind and visually impaired users and every day sighted volunteers lending their eyes.
A S K
Increase U.S user numbers of the app
W H A T ' S T H I S
The Beautiful Minds program is a hybrid planning bootcamp and networking event. My team made it to the final round where we pitched our idea " A Campaign No One Can See".
H U M A N T R U T H
I feel less human when I am robbed of everyday moments.
B R A N D B E N E F I T
A personal touch to accessibility.
C U L T U R A L T E N S I O N
Technology vs. Humanity
I N S I G H T
Those who are blind/ visual impaired have their own pattern and routine and if they need help will simply ask for it.
O P P O R T U N I T Y
Talk to the 75,000 people in the U.S. that go blind each year during latter emotional phases of adjusting to vision loss.
S T R A T E G Y
Take back everyday moments.
Engage the blind/ visual impaired in ways only they can experience.
M A J O R K E Y S
Barrier to ask for help
Those who are blind/ visual impaired for a number of years do not have a problem asking for help. They have their own pattern and routine and if they need help simply ask for it, therefore do not see a much of a need for the app.
Losing sight emotional phases
There 7 emotional phases of adjusting to vision loss; Trauma, (2)Shock and Denial, (3) Mourning and Withdrawal, (4) Succumbing and Depression, (5) Reassessment and Reaffirmation, (6) Coping and Mobilization, (7) Self-Acceptance and Self-Esteem. During that last 2 stages is when they are open to listening and trying new things to help them adjust.
T A L K I N G T O T H E T E N A C I O U S
Since the pitch, Be My Eyes has implemented a suggested execution.