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Copy of BBH GFBM Strategy Competition

 
Siri on accessibility mode was so rude.
 

48 Hours

1 Brief

12 Teams

1 Winning Team

I had the of honor of being part of the winning team. L-R:BackRow Judges: Sarah Watson (Global CSO and Chairman, BBH), Alexander Hauerslev Jensen (Be My Eyes), Steve William (Maxus), Suzanne Powers (McCann Worldwide),  Abi Posner (Google), Tom Morton (R/GA). FrontRow Team: Me, Christina Yi, Jordon DeSantis, Alexandra Naidonova, Zach Gelfand

 

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Client: Be My Eyes is a free mobile app designed to bring sight to the blind and visually impaired. With the press of a button, the app establishes a live video connection between blind and visually impaired users and every day sighted volunteers lending their eyes.


A S K

Increase U.S user numbers of the app 

W H A T ' S  T H I S

The Beautiful Minds program is a hybrid planning bootcamp and networking event. My team made it to the final round where we pitched our idea " A Campaign No One Can See".   

 

 

H U M A N  T R U T H

I feel less human when I am robbed of everyday moments.

B R A N D  B E N E F I T

A personal touch to accessibility. 

C U L T U R A L  T E N S I O N

Technology vs. Humanity 

 

I N S I G H T

Those who are blind/ visual impaired have their own pattern and routine and if they need help will simply ask for it.

O P P O R T U N I T Y

Talk to the 75,000 people in the U.S. that go blind each year during latter emotional phases of adjusting to vision loss.

 

S T R A T E G Y

Take back everyday moments.

 
 

Engage the blind/ visual impaired in ways only they can experience.  

 

M A J O R  K E Y S

Barrier to ask for help

Those who are blind/ visual impaired for a number of years do not have a problem asking for help. They have their own pattern and routine and if they need help simply ask for it, therefore do not see a much of a need for the app. 

Losing sight emotional phases

There 7 emotional phases of adjusting to vision loss;  Trauma, (2)Shock and Denial, (3) Mourning and Withdrawal, (4) Succumbing and Depression, (5) Reassessment and Reaffirmation, (6) Coping and Mobilization, (7)  Self-Acceptance and Self-Esteem. During that last 2 stages is when they are open to listening and trying new things to help them adjust. 



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T A L K I N G  T O  T H E  T E N A C I O U S

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Since the pitch, Be My Eyes has implemented a suggested execution.