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BE MY EYES: BBH GFBM

48 hours, 1 brief, 12 teams, 1 winning team. - I had the honor of being part of the winning team.

 

BBH Beautiful Minds program is a hybrid planning boot camp and networking event. Participants are split into teams and given a brief.  The teams who’ve best addressed the brief will be able to present their brilliant strategies in front of a room packed full of heads of departments and recruiters. 

 

L-R:BackRow Judges: Sarah Watson (Global CSO and Chairman, BBH), Alexander Hauerslev Jensen (Be My Eyes), Steve William (Maxus), Suzanne Powers (McCann Worldwide),  Abi Posner (Google), Tom Morton (R/GA).

L- R: FrontRow Team: Me!, Christina Yi, Jordon DeSantis, Alexandra Naidonova, Zach Gelfand

 

Client: Be My Eyes is a free mobile app designed to bring sight to the blind and visually impaired. The app establishes a live video connection between blind and visually impaired users and every day sighted volunteers lending their eyes.


HUMAN TRUTH

I feel less human when I am robbed of everyday moments.

BRAND BENEFIT

A personal touch to accessibility. 

CULTURAL TENSION

Technology vs. Humanity 

 

OPPORTUNITY

Talk to the 75,000 people in the U.S. that go blind each year during latter emotional phases of adjusting to vision loss.

INSIGHT

Those who are blind/ visual impaired have their own pattern and routine and if they need help will simply ask for it.

 

STRATEGY

Take back everyday moments.

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Engage the blind/ visual impaired in ways only they can experience.  

 

HOW  WE  GOT  HERE/ APPROACH

 

What Help Means.... 

Barrier to Ask for Help

Those who are blind/ visual impaired for a number of years do not have a problem asking for help. They have their own pattern and routine and if they need help simply ask for it, therefore do not see a much of as need for the app. 

 

Losing Humanity....

“…when you lose a sense you lose your human identity for a bit. "

When people find out they are going to be blind / visual impaired they start thinking all the big things they are going to miss out on from love to jobs, but there is an opportunity to relieve some of those anxieties by focusing on the everyday moments because this is something we can all experience no matter what. And it makes us a little more human. 

The 7 Steps.... 

Losing Sight Emotional Phases

There 7 emotional phases of adjusting to vision loss;  Trauma, (2)Shock and Denial, (3) Mourning and Withdrawal, (4) Succumbing and Depression, (5) Reassessment and Reaffirmation, (6) Coping and Mobilization, (7)  Self-Acceptance and Self-Esteem. During that last 2 stages is when they are open to listening and trying new things to help them adjust to their new normal. 

 
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TALKING  TO  THE  TENACIOUS

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Since the pitch, Be My Eyes has implemented a suggested execution.

KP SAUCE: Brand Strategist [Searching for someone blind to interview within 24 hours, keeping my shit together and being the calm in the storm]