BE MY EYES: BBH GFBM
48 hours, 1 brief, 12 teams, 1 winning team. - I had the honor of being part of the winning team.
BBH Beautiful Minds program is a hybrid planning boot camp and networking event. Participants are split into teams and given a brief. The teams who’ve best addressed the brief will be able to present their brilliant strategies in front of a room packed full of heads of departments and recruiters.
L-R:BackRow Judges: Sarah Watson (Global CSO and Chairman, BBH), Alexander Hauerslev Jensen (Be My Eyes), Steve William (Maxus), Suzanne Powers (McCann Worldwide), Abi Posner (Google), Tom Morton (R/GA).
L- R: FrontRow Team: Me!, Christina Yi, Jordon DeSantis, Alexandra Naidonova, Zach Gelfand
Client: Be My Eyes is a free mobile app designed to bring sight to the blind and visually impaired. The app establishes a live video connection between blind and visually impaired users and every day sighted volunteers lending their eyes.
I feel less human when I am robbed of everyday moments.
A personal touch to accessibility.
Technology vs. Humanity
Talk to the 75,000 people in the U.S. that go blind each year during latter emotional phases of adjusting to vision loss.
Those who are blind/ visual impaired have their own pattern and routine and if they need help will simply ask for it.
Take back everyday moments.
Engage the blind/ visual impaired in ways only they can experience.
HOW WE GOT HERE/ APPROACH